Positano Fashion named after Positano, the romantic town in the heart of the Amalfi Coast, was created in the fifties from the local artisans who started to sell their creations and dress the several tourists that started to discover and visit this magnificent place.

Light and airy dresses, skirts with lace and ruffles and men shirts that are perfect to use as beach cover ups are a must. A way to dress elegantly, that makes you feel exclusive and a way of dressing that is suitable for every occasion. Linen, cotton and silk are the protagonists of this new fashion era, cool and informal.

Today this romantic fishing village is known worldwide for its beauty and fashion style, that is synonymous with summer, holiday and dolce vita.

Over time, each atelier has given their personal touch to each design: flowers, stripes, multicolour prints, but keeping the classic theme going with a lot of whites and natural linen colours and embroideries.